Phablet market share in Taiwan jumps in Q2

2013/09/16 19:59:19

Sony Xperia Z Ultra. (CNA file photo)

Taipei, Sept. 16 (CNA) One out of every three smartphones shipped in Taiwan during the second quarter was a phablet -- a smartphone with a screen size of five to seven inches -- reflecting the local popularity of the large form factor, a research institute said Monday.

Of the 2.1 million handsets shipped in Taiwan between April and June, 81 percent were smartphones, with 37 percent of those consisting of phablets, according to International Data Corporation (IDC).

Phablets made up only 24 percent of smartphone shipments during the first quarter, IDC said.

Meanwhile, an overwhelming 93 percent of the smartphone shipments in the second quarter were products with screen sizes of four inches or larger. Total smartphone shipments during that period saw an 8 percent decline from the previous quarter but a 20 percent year-on-year growth, IDC said.

The surging market shares of phablets in Taiwan, higher than the 21 percent average in the Asia-Pacific region (excluding Japan) and the global average of 18 percent, showed that such products are being better received in Taiwan, IDC analyst Joey Yen said.

Taiwan's phablet market share now trails behind only Korea and Singapore in the Asia-Pacific region, she noted.

South Korea's Samsung Electronics Co. single-handedly launched the phablet market with its popular Galaxy Note series, with rival vendors quickly coming up with their own super-sized phones to meet the challenge, she said.

Sony Corp. recently launched the 6.4-inch Xperia Z Ultra, a visible attempt by the Japanese company to tap into this market, according to Yen.

(By Esme Jiang and Kay Liu)
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