Sufficient new iPhone supply expected; focus on affordable model

09/14/2019 02:40 PM
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Taipei, Sept. 14 (CNA) The supply of the new generation iPhones -- the iPhone 11 series -- is expected to be sufficient for the first round of sales in Taiwan, which could boost buying, according to sources from the local 3C distribution sector.

In particular, the sources said, the more affordable iPhone 11 is expected to account for more than 50 percent of the supply, indicating Apple Inc. has changed its strategies by making more efforts to promote sales of the cheaper model this year to stimulate consumption.

The sources added that the supply of the new iPhones in the first wave of sales in Taiwan is expected to hit a peak in iPhone sales for recent years.

On Sept. 10, Apple unveiled the new iPhones: two high-end models -- the iPhone 11 Pro and 11 Pro Max -- along with the cheaper iPhone 11 -- to replace the previous models of the iPhone XS, XS Max and XR.

Apple will launch global sales for the new iPhones on Sept. 20 after a pre-order sale kicked off on Friday. Taiwan is one of the markets to be included in the first round of global sales.

The 5.8-inch Organic Light-Emitting Diode (OLED) iPhone 11 Pro, featuring Apple's new triple camera lenses, carries a starting price of NT$35,900 (US$1,151), while the 6.5-inch OLED iPhone 11 Pro Max model will sell at a base price of NT$39,900, according to Apple's Taiwan website.

The more affordable 6.1-inch LCD iPhone 11 will start at NT$24,900, NT$2,000 cheaper than its predecessor, the iPhone XR.

The iPhone 11 Pro and iPhone 11 Pro Max will be offered in midnight green, silver, space gray and gold, while the iPhone 11 will be available in purple, yellow, green, black, white and red.

Apple CEO Tim Cook called the iPhone 11 Pro models "the most powerful and most advanced iPhones we have ever built, with a stunning design."

In addition to the more sophisticated camera specifications, the new iPhone 11 Pro will last four hours longer than its older version counterpart the iPhone XS while the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max.

Distributors said although the new iPhones cannot support 5G technology, the pricing strategy, with prices of the iPhone 11 series and even the previous models marked down, is expected to help the U.S consumer electronics giant fend off rising competition from brands in the Android camp which have unveiled many models for 5G use.

Pre-order sales of the new iPhones began worldwide at 8 p.m. Friday Taipei time. According to the major telecom operators in Taiwan which had launched online reservations, the advanced iPhone Pro Max and iPhone 11 Pro models have received a warm response, especially their 256GB version in midnight green, a color Apple is using for the first time for its iPhones.

Online reservations launched by Chunghwa Telecom Co., one of Taiwan's largest telecom services providers, for a limited supply of the newest iPhones, were full in just eight minutes after the campaign began at 3 p.m. of Thursday.

According to Chunghwa Telecom, the iPhone 11 Pro Max and iPhone 11 Pro 256GB appeared more popular based on the reservations, with the midnight green version being a hit.

For its part, Far EasTone Telecommunications Co. said its online reservations started on Wednesday morning, and in the first 10 minutes, the company saw more than 10,000 consumers logged on largely targeting the iPhone 11 Pro.

Meanwhile, Taiwan Mobile Co. said during its reservations period both online and at its physical stores starting from Wednesday, the iPhone Pro Max was most popular, followed by the iPhone 11 model.

(By Jiang Ming-yan, Chung Jung-feng and Frances Huang)


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