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First Kimpton hotel in Asia opens in Taipei

2019/03/21 21:58:04

Wang Lin (王藺)

Taipei, March 21 (CNA) The first Kimpton hotel in Asia opened Thursday in Taipei, in line with a market trend where many global chain hotels are choosing to invest in Taiwan as a luxury destination.

Kimpton Da An, which is under the InterContinental Hotels Group (IHG), sits in the Da'an district and features 129 rooms with five unique designs as an urban retreat away from the bustling streets, the hotel said.

"Over the years, we see lifestyle hotels become increasingly trending globally," said Jolyon Bulley, CEO of IHG Greater China. "We are very excited to build our presence in the luxury market in Taiwan as we introduce the Kimpton brand."

IHC currently has seven hotels in Taiwan under such brands as Indigo, Holiday Inn and Regent, and is planning to introduce its most well-known hotel, InterContinental Hotels & Resorts, to Taichung, said Wang Lin (王藺), IHG's chief marketing officer for Greater China.

IHC chose Taiwan as its first stop in Asia because it is confident about the Taiwan market, Wang said, adding that the diverse culture and welcoming people in the country also played an important role in the group's decision.

"The introduction of Kimpton will not poach customers from local hotels because we have completely different target clients," Wang said.

Despite a sluggish tourism sector in Taiwan, plagued by a fall in the number of tour groups from China since President Tsai Ing-wen (蔡英文) of the pro-independence Democratic Progressive Party took office in May 2016, some hotel chains see potential in the hospitality sector.

For instance, DoubleTree Zhongshan run by Hilton Taipei, Courtyard Taipei Downtown under the Marriott Hotel and still others opened last year, with more brands in discussions with local developers.

(By Lee Hsin-Yin)
Enditem/AW