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Most online shoppers buy clothes, books: poll

2012/03/17 17:05:33

Taipei, March 17 (CNA) Around 50 percent of white-collar workers in Taiwan prefer to shop online, with clothes, books and high-techgadgets being their most popular purchases, according to a recent poll.

The convenience of not having to leave home to shop and having their purchases delivered is the main reason why working people prefer to shop online, as indicated by 13.17 percent of the respondents in the poll by the Bureau of Employment and Vocational Training online job bank.

Other major reasons include the freedom to shop at any time (11.39 percent) and group shopping at the office (11.39 percent), the survey showed.

The job bank said busy office workers save time and energy when they shop online because they can search for the products at their leisure before placing orders and are not limited in terms of shopping location.

The survey also found that around 50 percent of working people spend a maximum of NT$1,000 (US$34) per month on online purchases.

The most popular products among online shoppers are clothing and accessories (15.21 percent), book and magazines (15.21 percent), and computers and other 3C products (13.69 percent), according to the poll.

The poll, conducted Dec. 1 last year to Jan. 17, collected 671 valid questionnaires.

(By Zoe Wei and Elizabeth Hsu)
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