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South Korean products gaining popularity in Taiwan: poll

2012/07/20 16:41:00

Seoul, July 20 (CNA) Around 70 percent of Taiwanese people polled in a recent survey said they had bought products just because they were made in South Korea, South Korea's Yonhap News Agency said Thursday.

In a joint survey by the Taipei offices of the Korea Trade-Investment Promotion Agency and the Korea Tourism Organization among 339 Taiwanese, 69 percent of the respondents said they had bought products only because the country of origin was listed on the tag as South Korea, the news agency reported.

The most popular goods included clothing and accessories, followed by cosmetics, information and communication goods, food and stationery.

Quizzed about why they prefer South Korean products, 41 percent attributed their preference to superior quality and design, while others said they are more affordable or because of their associations with pop stars from that country.

However, the consumers also listed shortcomings of South Korean products, complaining about poor after-sale services and the lack of Chinese-language manuals.

Meanwhile, 61 percent of those polled said they had bought products endorsed by South Korean stars.

People in Taiwan are heavily exposed to South Korean pop culture through imported TV shows and songs.

(By Chiang Yuan-chen and Scully Hsiao)