Photo courtesy of KKday

Taipei, Feb. 22 (CNA) KKday, a Taiwanese travel e-commerce platform, announced on Thursday that it has received a new capital investment of US$10.5 million (NT$307 million) from one of the leading travel agencies in Japan in a strategic partnership aimed at providing a high quality and wide range of product offerings to consumers.

H.I.S. Co. Ltd. currently has branch offices in more than 130 cities globally, and is one of the leading travel agencies in Japan, according to KKday co-founder and CEO Ming Chen (陳明明).

"By utilizing H.I.S.'s global resources and integrating it with KKday's strong marketing and big data programs, we will be able to change the in-destination travel operations model," Chen said in a press statement.

The investment by the Japanese travel giant follows the injection of funds in KKday by companies in Singapore and Hong Kong last year.

KKday is currently one of Asia's largest travel-experience e-commerce platforms that provides more than 10,000 unique experiences from over 500 cities and 80 countries, according to its news release. It has over 4 million unique visitors and serves a few hundred thousand travelers each month, the press release said.

The company has branches in many parts of Asia, including Japan, South Korea, Singapore, Malaysia, Indonesia, Vietnam, the Philippines, Taiwan, and Hong Kong.

(By Wang Shu-fen and Ko Lin)
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