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HTC knocks Samsung from top of Taiwan smartphone market in Q2

2014/09/14 17:01:21

Taipei, Sept. 14 (CNA) Taiwan-based HTC Corp. edged out Samsung Electronics Co. of South Korea to return to being Taiwan's largest smartphone manufacturer based upon units in the second quarter of this year, according to data released by research house IDC.

HTC took first place because of sales of its flagship One M8 and mid-tier Desire 816, while Samsung continued to benefit from the popularity of its high-end Note series, IDC said in a Sept. 12 report.

Meanwhile, Taiwanese PC vendor Asustek Computer Inc. surprisingly climbed to third place on the back of its low-cost ZenFone 5 model, surpassing Japan's Sony Mobile in fourth and China's Xiaomi Corp. in fifth, the report said.

HTC, Asustek and Sony were ranked as the top three vendors in the market segment of smartphones sized between 5 and 5.5 inches, which accounted for 38 percent of total smartphone shipments in the April-June quarter, an increase from 30 percent in the first quarter, according to the report.

Samsung remained Taiwan's biggest vendor of smartphones larger than 5.5 inches, which made up 26 percent of overall shipments in the second quarter, compared with 19 percent in the first quarter, the statistics showed.

Also, IDC revealed that combined shipments of smartphones over 5 inches in Taiwan made up a record-high 64 percent of overall shipments in the second quarter, higher than any other markets in the world.

Based on IDC's results, a total of 2.2 million smartphones were shipped to distributors in Taiwan during the second quarter, making it the third consecutive quarter in which shipments surpassed 2 million units.

But the advisory firm said the average selling price in Taiwan's market is not expected to pick up until international brands launched new flagship models in the second half of the year, in particular after Apple Inc.'s new iPhones go on sale in the country.

(By Esme Jiang and Jeffrey Wu)
ENDITEM/Robert