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Global design trends focusing on usability, usefulness: designers

2012/04/25 14:51:11

Taipei, April 24 (CNA) Global trends in design have shifted from eye-catching innovations to more user-oriented ones that enhance people's daily lives, two visiting Danish designers said Wednesday.

Claus Jepsen, a director of Designit, Europe's largest strategic design consultancy, told CNA that the latest global design trends are focusing on usability and usefulness.

"It is more important to think what to make than how the product looks," said Jepsen, who was invited along with fellow designer and countryman Frederick Rickmann to share his innovation expertise with local original design manufacturers at a workshop.

Rickmann, the CEO of DN Aps., stressed that designers should consider user observations and trends rather than market surveys in devising new design strategies.

He said there will be 1 billion new consumers, mainly in emerging markets, with annual household incomes of US$5,000 by 2020 and deemed it crucial to identify their different individual needs in each market to better cater to their growing wealth and changing consumption patterns.

The organizer of the workshop, the Taipei Computer Association, hoped that introducing a foreign perspective on design would help inspire the local IT industry.

The workshop was the first warm-up event for the upcoming Computex Taipei, the world's second largest computer trade show, and the two Danish designers will be on the jury panel for Computex Taipei's Best Design Award this year.

Computex Taipei, to be held June 5-9, will feature Ultrabooks, smart handheld devices, and e-reading and cloud technology.

A total of 1,800 exhibitors are expected to participate, which would make the show bigger than ever before, according to the association.

The show is expected to attract more than 36,000 international buyers and generate US$28 billion in business, up from US$25 billion in 2011, the association estimated.

(By James Lee)