Back to list

Facebook to continue pouring resources into Taiwan: local FB head

2018/04/19 22:59:25

Fei Yu (余怡慧)

Taipei, April 19 (CNA) Facebook will continue to pour resources into Taiwan this year as it focuses on nurturing better community leaders, helping companies expand their business and cultivating technological talent, according to the head of Facebook's operations in Taiwan and Hong Kong Thursday.

Fei Yu (余怡慧)

Speaking about the business outlook in Taiwan this year, Fei Yu (余怡慧) said the company's mission is build on the power of online communities to make the world more open and connected.

Taiwan is a land full of opportunities, talented people and passion. It has good brands, products and services that merit more attention from the world. Therefore, local companies and businesses should think about how to attract views from around the world and raise awareness, she said.

Facebook has more than 2 billion users worldwide, including more than 18 million in Taiwan, Yu said, adding that the company hopes to build a better community and generate more meaningful links through the Facebook platform.

The company will hold its first ever community summit in Taiwan this year, inviting top community leaders to participate in the event to help them better understand Facebook's tools to foster more outstanding community leaders, Yu said.

The social media and networking giant will also help to link and expand businesses to make Taiwanese brands shine internationally, she said, explaining that at present more than 70 million companies worldwide have Facebook fan pages. Indeed, over 66 million people are linked to more than one Taiwanese company page, which is a powerful linking force.

Facebook launched the Made by Taiwan project in Taiwan last year and will expand the program this year, Yu said, adding that through the #SheMeansBusiness campaign, more female entrepreneurs will also be cultivated.

#SheMeansBusiness "is a space for entrepreneurial women to make valuable connections, share advice and move forward, together," according to its website.

Facebook will also seek to help small- and medium-sized enterprises and local businesses to use its services to expand their business, she noted.

A series of technology innovation seminars are scheduled to be held in May in Taiwan, with senior Facebook engineers from all over the world invited to attend, engage in exchanges with local people and strengthen the Taiwanese developer community, Yu said.

Fei Yu took over as head of Hong Kong and Taiwan at Facebook in January. She has been with the online social media and networking giant for four years and was most recently head of travel and finance for the Greater China region.

With respect to her current role, Yu said she is very excited about the Taiwan market to which Facebook attaches great importance.

(By Wu Chia-hao and William Yen)
Enditem/sc/AW