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Asustek eyes commercial tablet sales

2012/07/11 19:40:52

Taipei, July 11 (CNA) Taiwanese PC brand Asustek Computer Inc. formed a partnership with local car vendor Yulon Nissan Motor Co. Wednesday in an effort to tap into the commercial tablet computer market.

Yulon Nissan, a joint venture between Taiwan's Yulon Group and the Japan-based Nissan Motor, plans to buy over 1,200 units of Asustek's Eee Pad Transformer Prime tablet for each of its service-to-home salespersons, officials from the car dealership said.

The 10.1-inch Android device, featuring a faster quad-core processor from Nvidia Corp., is expected to quicken the process of car sales and improve salespersons' efficiency, the officials added.

"The commercial demand for tablet PCs will become stronger in the second half of this year, thanks to more new product launches," Homer Chang, senior director of the large enterprise department at Asustek, said at a press conference.

Asustek had also worked with six local high schools to build electronic schoolbags with its tablet lineups, as well as with Wan Fang Hospital in Taipei to offer electronic medical records, he said.

In June, Asustek revised down its second-quarter revenue growth forecast to zero to 5 percent from the 5 to 10 percent it had previously forecast, due to a production delay in its Nexus 7, a co-branded tablet with Google Inc.

Analysts said the change suggested that the production of about 350,000 Nexus 7 tablets was pushed from the second quarter to the third, although Asustek's full-year tablet shipments would remain unchanged at 3.5 million units.

(By Jeffrey Wu)
ENDITEM/ Priyanka