Back to list

Acer, Lenovo to launch new Ultrabooks in Taiwan

2012/06/10 16:56:54

Taipei, June 10 (CNA) Taiwan's Acer Inc. and China's Lenovo Group are scheduled to roll out next-generation ultra-thin notebook computers in Taiwan next week following Intel Corp.'s latest chipset launch at Computex Taipei, according to the companies.

Lenovo said it will host a press conference Monday to showcase a lineup of Ultrabooks powered by Intel's Ivy Bridge processors that were unveiled June 5 at Asia's largest computer expo.

Justin Liang, general manager of Lenovo's Taiwan branch, will give a briefing on the sleek and slim laptops, which Intel has promoted heavily in a market led by Apple Inc.'s MacBook Air series.

Acer also said it will hold a similar event Wednesday to unveil eight Ultrabooks, including models with solid-state drives, hard disk drives, independent graphic chips and built-in DVD players.

Scott Lin, Acer's corporate vice president and president of its Taiwan operations, will elaborate on the company's marketing strategy for Ultrabooks, which Acer expects to account for 12 to 20 percent of its total notebook shipments in 2012.

At the June 5-9 Computex Taipei, both Lenovo and Acer offered previews on new Ultrabooks running the touch-enabled Windows 8 operating system, but such products will not go on sale until Microsoft Corp. officially launches the system later this year.

In the global PC industry, it is hoped that Ultrabooks will become the new drivers of growth, as PC vendors have been suffering a slowdown in sales amid market erosion by tablet computers and macroeconomic uncertainties.

Research firm International Data Corp. (IDC) predicted in May that notebook shipments from original design manufacturers will rise 9.7 percent from the first quarter to 50.8 million units in the second quarter.

The revised growth forecast was way below IDC's earlier projection of up to 15 percent, as European demand was worse than expected due to the ongoing debt crisis.

IDC expects notebook shipments to record quarterly growth of 12.1 percent in the third quarter based on the launch of thinner and lighter models. It has forecast full-year shipments of 213 million units, a 6.93 percent increase from 2011.

(By Jeffery Wu)
ENDITEM /pc