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Asustek to rely on cheaper tablet PCs

2012/04/25 15:22:11

Taipei, April 25 (CNA) Cheaper tablet computer models will account for 50 percent of Asustek Computer Inc.'s sales in this respect for the rest of this year, as the Taiwanese PC maker is aiming to take a bigger share of the fast-growing tablet market.

Asustek’s Transformer Pad TF300T, a 10.1-inch model unveiled in January with a 1.2 GHz quad-core processor and an 8-megapixel camera, is priced at US$379 for a 16GB model and US$399 for a 32GB version.

The hybrid device will be available in the United States and Taiwan from the middle of May, according to Asustek.

“The US$379 model is a special version but the US$399 tablets will remain our major product,” Samson Hu, vice president and general manager of Asustek's Eee system business unit, told reporters on the sidelines of a local technology forum.

“Models priced under US$399 will likely account for half of our tablet sales in the second quarter, and the ratio may remain the same level for the second half of this year,” Hu said.

Asustek told investors in February that it was planning to ship 1.2 million tablet PCs in the second quarter of 2012, double the 600,000 units it moved in the first quarter, as its new products hit store shelves.

It was also aiming to more-than triple its tablet computer sales from 1.8 million units in 2011 to 6 million this year due to its early adoption of the latest Android 4.0 system.

In January, the company launched the world's first 7-inch quad-core tablet, the Eee Pad MeMO, at the Consumer Electronics Show (CES) in the United States, noting that its Wi-Fi version will be priced at US$249 and will go on sale in the second quarter of 2012.

Asustek is scheduled to hold an investor conference April 30 in which the company is expected to release the actual numbers of its tablet shipments in the first quarter and its target for the second quarter.

(By Jeffrey Wu)