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Asustek ready to offer Nexus 7 tablet in Taiwan

2012/09/03 12:49:15

Taipei, Sept. 3 (CNA) Taiwan's Asustek Computer Inc. announced on Monday that local consumers can begin to register for the Nexus 7, its co-branded tablet computer with Google Inc.

The country's electronics retail stores and the top three carriers, including Chunghwa Telecom Co., Taiwan Mobile Co. and Far EasTone Telecommunications Co., started taking pre-orders for the 7-inch gadget on the day, Asustek said in a statement.

The 16GB model will be priced at NT$8,990 (US$301) in Taiwan, the company said, without giving any specifics on a launch date or a sale plan for the 8GB model.

At an investors' conference on Aug. 29, Asustek CEO Jerry Shen explained that the Nexus 7 will be priced higher in some European and Asian countries than in the United States because a consumption tax is included.

On June 27, Google and Asustek unveiled the Nexus 7, the world's first 7-inch quad-core tablet to break into the less expensive Android tablet market.

The 8GB model of the Nexus 7 is priced in the United States at US$199, while the 16GB version is available for US$249.

The move was seen by analysts as an attempt by the two companies to take on Amazon's Kindle Fire, which is sold with lower margins on its hardware to attract more consumer spending on digital content.

Due to strong demand for the Nexus 7, Asustek has raised its tablet shipment target for 2012 to 5 million units, up 67 percent from its previous forecast of 3 million units.

The Taiwanese computer maker sold 600,000 and 800,000 tablet PCs in the first and second quarters respectively, and the company aims to ship more than 2 million tablets between July and September this year.

(By Jeffrey Wu)