TS HoldingsCompletes Merger of Securities and Futures Units, Positioning Taishin Securities for Market Share Growth and Expanded Futures Scale
Taishin Securities and MasterLink Securities, together with their respective subsidiaries Taishin Futures and MasterLink Futures—all entities under TS Financial Holdings Co., Ltd (TS Holdings)—officially completed their mergers on April 6. With Taishin Securities and Taishin Futures as the surviving entities, the combined operations have significantly enhanced their overall scale and market position. The merger is expected to further support market share growth as the company integrates resources across the financial holding group to build a more comprehensive service platform and deliver enhanced investment services to investors.
During board meetings held on April 6, Taishin Securities appointed Chen Chun-hong as Chairman, Kuo Chia-hung as Vice Chairman, and Chen Li-kuo as President. Chairman Chen, who concurrently serves as Chairman of the Taiwan Securities Association, brings more than 20 years of experience in the securities industry and deep familiarity with market practices and culture. Vice Chairman Kuo, a seasoned investment banking professional, will continue to support Taishin Securities in strengthening its capital market strategy and innovation capabilities. Meanwhile, Taishin Futures will be led by Chairman Huang Cheng-hsiung and President Lin Po-hsiu. The new leadership team will demonstrate the strength of this strategic partnership by accelerating resource integration and ensuring the merger delivers maximum operational synergies.
“As Taiwan’s stock market remains active and investment products continue to diversify, the simultaneous integration of our dual securities and dual futures operations will significantly enhance our overall operating scale and market influence,” said Chen Chun-hong, Chairman of Taishin Securities. “By leveraging the synergies within TS Holdings, Taishin Securities and Taishin Futures will build a one-stop financial services platform spanning securities trading and futures hedging. Moving forward, we will remain client-focused, continuously improving service quality while steadily expanding our market presence under robust risk management and compliance governance. Our goal is to build sustainable resilience and industry leadership, thereby enhancing the global competitiveness of Taiwan’s capital markets, while promoting healthy industry competition and innovation-driven development.”

To celebrate the merger, Taishin Securities launched a campaign themed “Dedicated to Making Dreams Come True,” featuring a series of video content and fan engagement activities to showcase the newly integrated identity of the two brands. The company will continue expanding its service offerings and deepening engagement with clients, while also launching celebratory giveaways across Facebook, LINE, Instagram, and YouTube to boost brand reach and participation. In terms of investment services, Taishin Securities will continue hosting investment seminars in both in-person and livestream formats, inviting market experts to share trends and investment perspectives. By combining digital interaction with professional services, the company aims to further enhance the investment experience and support investors in achieving their long-term goals.
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