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HTC One max presented in China, sales to begin there Oct. 23

2013/10/15 19:02:26

Beijing, Oct. 15 (CNA) Taiwanese smartphone maker HTC Corp. presented its new product, the HTC One max, to the world in Beijing Tuesday, although sales in China will not begin until Oct. 23.

HTC's president of China operations, Jack Tong, presided over the world's first presentation of the 5.9-inch version of the company's flagship smartphone HTC One. The price, however, was not disclosed at the event.

The new smartphone will have different versions in China to meet the requirements of HTC's three contract operators there -- China Mobile, China Unicom and China Telecom, Tong said.

The company is hopeful that the Chinese operators will bring HTC's new product and brand name into places on the mainland that HTC has not yet explored, he noted.

According to HTC data, the HTC One max is a 4G long term evolution (LTE) smartphone framed in metal.

The company's first "phablet" (a portmanteau of "phone" and "tablet"), the device is equipped with a 5.9-inch full-HD 1080p display, 2GB of internal memory, a massive 3,300 mAh battery and a fingerprint scanner.

The strength of the device lies in its BoomSound stereo audio system, which the company has developed on its own, HTC said.

The new phone will be launched in Hong Kong Oct. 16 and then in Taiwan with an event in Kaohsiung Oct. 18, when the company is expected to announce when sales will begin.

(By Lawrence Chiu and Elizabeth Hsu)