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Shock in Taiwan over price of most expensive iPhone to date

2017/09/13 19:45:20

Image from Apple's official website

Taipei, Sept. 13 (CNA) Netizens in Taiwan flooded social media platforms Wednesday to complain about the high price of Apple Inc.'s newly launched iPhone X.

Hours after Apple CEO Tim Cook unveiled the company's three new iPhone models at the Steve Jobs Theatre in California, Apple Taiwan posted on its website that pre-order sales for the iPhone X will start at 3:01 p.m. on Oct. 27.

While Apple fanatics rejoiced at the prospect of the latest iPhone, they were shocked at what they see as its exorbitant prices in Taiwan -- NT$35,900 (US$1,196) for the 64GB iPhone X and NT$41,500 for the 256GB handset.

At these prices, the iPhone X is the most expensive iPhone in the handset's 10-year history.

Many fans took to social media to express their shock at how expensive the iPhone X is, but they were divided on whether or not to buy the product.

While one fan said it was way beyond his or her budget, another said that he or she will still buy it because the iPhone X "seems great."

Apple fans are not the only ones in shock over the price.

Telecommunication service providers are also scratching their heads figuring out how many of each version of the device to order.

What is more galling to retailers is that the iPhone X will sell in the U.S. for NT$30,192 (US$999).

According to an unnamed retailer speaking to the United Daily News, there is generally a price difference of NT$2,500 to NT$2,800 for iPhones sold in Taiwan versus those sold in the U.S.

Nevertheless, the difference of over NT$5,000 in the price of the newest iPhone makes it difficult for both vendors and customers to figure out how to deal with the arrival of the iPhone X, which will hit stores on Nov. 3, the newspaper reported.

(By Pan Chih-yi and Kuan-lin Liu)