Back to list

Would-be live-streaming stars boost agent business

2018/02/15 12:39:52

Taipei, Feb. 15 (CNA) With more people seeking to find online stardom as an anchor in the live video streaming world, people serving as agents dedicated to training live-streaming hosts and other professionals has become a fast-emerging business.

Among the leaders in the industry is Taiwanese live-streaming platform 17 Media, which says it has 15 million users. It's a mobile app that allows users to do live broadcasts and interact with others in real time.

17 Media has certified 2,000 live-streaming anchors, and 500 of them have signed contracts with other agencies.

Aside from relying on in-depth training to cultivate live-streaming talent, 17 Media also offers tailored training programs to help live-streaming hosts in different sectors develop their singing, acting and hosting skills.

17 Media has trained more than 200 live-streaming professionals, according to Cheng Kuang-yu (鄭光瑜), the head of 17 Media's agent development department.

The company currently has 12 agents, and each of them is responsible for dealing with 30-50 would-be live-streaming workers. It hopes the number will grow to between 100 and 200 in the future.

Good communication skills are a core requirement for working as an agent for live-streaming professionals, while physical stamina, good marketing skills, and being young are other important attributes needed to do the job, Cheng said.

The average monthly salary of such agents is higher than their peers in other vocations, with some earning up to NT$100,000 per month, according to Cheng.

(By Jeffrey Wu and Evelyn Kao)