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Asustek, Acer aiming at mid- to low-price tablet market

2013/02/16 17:34:57

Taipei, Feb. 16 (CNA) Taiwanese computer makers Asustek Computer Inc. and Acer Inc. see great potential in the low- and middle-end tablet computer market and are launching more such products amid expected fierce competition this year.

Eyeing the growing popularity of tablet computers, especially in the mid- to low-priced categories, both Asustek and Acer are aiming to expand their market shares.

According to CLSA Asia-Pacific Markets, shipments of "white-box" tablet computers -- those without a registered brand name -- are forecast to reach 100 million units worldwide in 2013, way above some 60 million units a year ago.

It could be a huge business opportunity to tap into the estimated US$10 billion-US$13 billion market this year, the research firm said.

Asustek will launch more 7-inch tablets by the end of the first quarter of 2013, with a full product portfolio priced from US$120 to US$300 after the great success of its quad-core Nexus 7, co-branded with Google Inc.

The company expressed optimism toward tablet sales, eyeing global shipments of 12 million units for 2013, up 90 percent from 6.3 million units a year earlier.

Meanwhile, Acer, which shipped 1.8 million tablets last year, is also expecting to double its sales in the coming year.

Following the strong demand for its 7-inch Iconia B1, priced at NT$4,990 (US$169) in Taiwan, Acer will launch similar tablets in sizes of 8 and 10 inches this year, said Scott Lin, Acer's senior vice president and president of its Greater China operations.

The two new devices are likely to start from about NT$6,000 and NT$7,000, respectively, when they hit the market by the third quarter of 2013, according to Lin.

(By Lisa Luo and James Lee)