Taipei, May 8 (CNA) Taiwan's MediaTek Inc., a designer of chips used in mobile phones, announced Tuesday plans to deepen the strategic partnership with consumer electronics brand Alcatel One Touch to sell mid-to-entry level smartphones in Latin America.
Alcatel One Touch is a brand of Hong Kong-listed TCL Communication, which sells a growing range of mobile and Internet products around the world.
The two companies are already planning to release five new smartphone models to be available in Mexico and other Latin American countries in the second and the third quarters of 2012, according to an e-mail statement.
The upcoming One Touch 918, 985, 991, 916 and 903 will all run on MediaTek platforms, with the range offering consumers the unique style, affordable price, and a wealth of pre-installed web-connected applications, the statement said.
"Mexico is a tremendously important market in Latin America, said Finbarr Moynihan, director of business development at MediaTek.
"We look forward to growing our strategic relationship with Alcatel One Touch, leveraging their broad reach and deep knowledge of customers' needs to produce more feature-rich, yet affordable, Android smartphones for consumers," he noted.
With MediaTek's innovative offerings, Alcatel One Touch has sold over 20 million units of MediaTek chipset-based mobile devices in Latin America over the last three years, of which 8 million were sold in Mexico, according to the statement.
Such innovations, combined with Alcatel One Touch's strong presence in Latin America, particularly in Mexico, Colombia and Cono Sur countries, has paved the way for opportunities in a market that has seen handset manufacturers enjoy 335 percent growth from 2009 to 2010, it added.
(By Jeffrey Wu)