Kuala Lumpur, Sept. 5 (CNA) Taiwan's Tourism Bureau is scheduled to participate in a travel fair in Malaysia this weekend as part of its efforts to attract more Malaysians to travel to Taiwan, a bureau official stationed here said Wednesday.
The bureau, which is promoting Taiwan in the Southeast Asian country with the slogan "Time for Taiwan," will set up a pavilion at the fair organized by the Malaysian Association of Tour and Travel Agents (MATTA) at Kuala Lumpur's Putra World Trade Center on Sept. 7-9.
Promotions to be offered to Malaysian tourists at the 2012 MATTA Fair include free entrance to any one of 20 entertainment parks across the island or souvenirs from airport duty free stores before they leave Taiwan, the bureau said.
A total of 160 people from 95 tourism organizations in Taiwan will attend the fair, said Tony Wu, director of the Taiwan Visitors Association's Kuala Lumpur office.
Performances that highlight Taiwan's distinct culture, such as indigenous dances, traditional rituals and folk songs, will be staged at Taiwan's pavilion with the aim of arousing Malaysian people's interest to visit the island, he said.
In addition, the bureau plans to promote several upcoming events in Taiwan at the fair including the Taiwan Hot Spring and Cuisine Carnival, which is scheduled to run from Oct. 20 to Jan. 31, 2013.
Government statistics indicate a growing trend of Malaysians visiting Taiwan. In 2011, there were 307,898 Malaysian arrivals, which was nearly double the figure for 2008 when 155,783 Malaysians visited the island.
(By Kuay Chau-churh and Nell Shen)