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Google upbeat about Taiwan online advertising market

2012/05/03 22:22:11

Taipei, May 3 (CNA) Google Inc. said Thursday it is eager to expand its advertising team in Taiwan as the Internet search engine sees the potential in the country's online advertising market.

"Taiwan's online advertising market has seen multiple increases in recent years, and we hope to recruit more people to work in direct sales or as contacts between our agents and large customers," Stanley Chen, general manager of Google Taiwan, said at a media briefing.

He said the number of people using the country's fixed and mobile Internet services is increasing rapidly, with more and more local consumers purchasing gifts or booking restaurants through smartphones.

Chen refused to disclose how many people the company planned to recruit, but said there would likely be "multiple increases" in the numbers of its advertising and sales members.

The revenue of Taiwan's online advertising market reached NT$10.22 billion (US$349.5 million) last year, up 19.46 percent from NT$8.55 billion in 2010, according to the Taipei Internet Advertising and Media Association.

The market is projected to increase 14.64 percent annually to NT$11.71 billion this year, with mobile advertisement becoming a new segment to drive higher growth, the association said.

As of March 2011, Taiwan's Internet users grew by 730,000 from a year ago to a record high of 16.95 million, with 3.82 million using mobile networks, according to an annual survey conducted by the Taiwan Network Information Center.

The number of Taiwan's mobile Internet users has increased to 4.90 million this year, accounting for 21.3 percent of Taiwan's total population, the survey showed.

(By Jeffrey Wu)