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Taiwan holds Manila tourism event after record Filipino arrivals

02/09/2026 09:01 PM
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Members of the Philippine travel industry take part in a dough figurine-making activity at a promotional event hosted by Taiwan’s Tourism Administration in Manila on Monday. CNA photo Feb. 9, 2026
Members of the Philippine travel industry take part in a dough figurine-making activity at a promotional event hosted by Taiwan’s Tourism Administration in Manila on Monday. CNA photo Feb. 9, 2026

Manila, Feb. 9 (CNA) The number of travelers from the Philippines visiting Taiwan in 2025 reached a record high, according to Taiwan's Tourism Administration, which held a one-day promotional event in Manila on Monday.

More than 30 Taiwanese organizations -- including the Taoyuan City government, leisure farms, travel agencies, hotels, and airlines -- met with over 150 Philippine tourism operators at a business-to-business (B2B) promotional event to showcase Taiwan's latest travel offerings and deals, aiming to strengthen bilateral tourism ties and expand business opportunities.

Citing agency figures, Dustin Yang (楊登仕), deputy head of the Taipei Economic and Cultural Office in the Philippines, said Taiwan welcomed nearly 630,000 Filipino visitors in 2025, a record high.

He added that 67 percent came for tourism and 33 percent to visit relatives, highlighting that Taiwan is not only a travel destination but also a place where people can feel connected.

Huang Shih-fang (黃勢芳), the agency's deputy director, told CNA that the Philippines is a high-potential market for Taiwan, with short flight times, attractive airfares, and natural landscapes that appeal to Filipino travelers.

Taiwan's Tourism Administration Deputy-Director Huang Shih-fang (fourth left) and Dustin Yang (center), deputy head of the Taipei Economic and Cultural Office in the Philippines, among other dignitaries, toast travel industries. CNA photo Feb. 9, 2026
Taiwan's Tourism Administration Deputy-Director Huang Shih-fang (fourth left) and Dustin Yang (center), deputy head of the Taipei Economic and Cultural Office in the Philippines, among other dignitaries, toast travel industries. CNA photo Feb. 9, 2026

Taiwan's tourism development focuses not only on increasing visitor numbers but also on improving travel quality and experiences, aiming to provide Filipino travelers with a high-quality, comfortable leisure environment rather than simply maximizing tourism revenue, Huang said.

Asked whether Taiwan's policy of not providing single-use amenities at accommodations could deter foreign visitors, he said the move reflects a global trend.

It also reflects the tourism industry's commitment to environmental protection, Huang said, adding that while some impact may be felt initially, travelers can still purchase or request such items at hotel counters if needed, ensuring convenience is maintained.

Jaison Yang (楊傑森), head of the Philippine Travel Agencies Association (PTAA), said tourism ties between the Philippines and Taiwan go beyond business, reflecting a close partnership built on shared development goals.

The Tourism Administration will hold another Taiwan tourism promotion event in Clark, central Luzon, on Feb. 10.

Taiwan and the Philippines enjoy reciprocal visa-free travel. Six airlines currently operate direct flights from Taipei or Kaohsiung to major Philippine cities including Manila, Clark, and Cebu.

(By Emerson Lim and Ko Lin)

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