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Eying Indian market, HTC sponsors NorthEast United again

2015/06/30 21:09:43

Taipei, June 30 (CNA) HTC Corporation announced Tuesday that it will sponsor NorthEast United Football Club, a team in the Indian Super League, for the second year in a row.

The announcement came after HTC Chairwoman Cher Wang (王雪紅) said the company's first-quarter revenue in India had increased 150 percent year-on-year.

Wang made the sponsorship announcement at a promotional event in Taipei that was also attended by Bollywood actor John Abraham, who is chairman of NorthEast United FC.

The HTC chairwoman presented Abraham with a customized HTC One M9+ smartphone inscribed with his first name, in a gesture that signified the cooperation with the football club and Wang's commitment to expanding into the Indian market.

She noted that the Indian Super League is the fourth most-watched football league in the world, with an audience of 430 million in the stadiums last year.

It is the second consecutive year that HTC is sponsoring NorthEast United.

(By Esme Jiang and Kuo Chung-han)
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