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Hon Hai, 7-Eleven team up to sell tablets, LCD displays

2013/10/01 21:46:22

Taipei, Oct.1 (CNA) Taiwanese electronics giant Hon Hai on Tuesday launched a series of tablet computers and 50-inch LCD displays for local distribution by 7-Eleven convenience stores.

As part of the partnership, some five to 10 new products, including smartphones and notebooks, will also be available via 7-Eleven stores by the end of the year, a Hon Hai spokesman said.

The partnership is expected to greatly affect the distribution of products in the computer, communication and consumer electronics (3C) industry, the spokesman said.

Over the past three months, Hon Hai has sold over 15,000 7-Eleven branded televisions to local consumers via 7-Eleven stores, through the partnership, which was established in June.

Sales of 7-Eleven branded TV products, offered in 40-, 60- and 70-inch sizes, gave Hon Hai a 10 percent share of the TV mart in Taiwan after one month.

President Chain Store Corp., which operates 7-Eleven convenience stores in Taiwan, aims to sell 3,000 tablet computers per month, taking a 5 percent share of the local tablet market, according to Liu Hong-cheng, head of the company's online shopping portal 7net.

He said 50-inch LCD displays newly launched at 7-Eleven stores are being sold at the record low price of NT$19,999 (US$670).

In an effort to boost its TV sales, the company is setting up special displays at its chain stores in some commercial areas, Liu added.

Meanwhile, Taiwan FamilyMart Co., the nation's second-largest convenience store operator, has also launched the sale of LCD TVs produced by Vizio and Taiwan Kolin Co.

(By Maranda Hsu and Y.L. Kao)
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