Back to list

MSI to debut new Windows tablet at tech fair

2011/02/23 22:17:22

Taipei, Feb. 23 (CNA) Taiwan hardware manufacturer Micro-StarInternational Co. (MSI) said Wednesday it will launch a new tablet PCrunning Microsoft's Windows software next week at Europe's biggesttechnology fair CeBIT.

The 10.1-inch WindPad 110W, powered by AMD's latest dual-coreprocessor Brazos, will be showcased at CeBIT in Hanover, Germany,Mar. 3-5.

MSI's first Windows-based tablet -- WindPad 100W -- has beendoing well in world markets like Japan, Europe and North America, thecompany said.

"Our Windows-based tablet has become very popular among corporatecustomers abroad because most office workers are used to the Windowsoperating system on their desktop PCs or laptops," Sambora Chern, MSIsenior director of notebook sales division, told reporters at thecompany's pre-show conference.

He said the new WindPad 110W may be sold at a competitive priceof about US$399 (NT$11,796) when it goes on sale in April, whichwould make it one of MSI's major products this year in its bid toattract more customers from the business sector.

In terms of notebook manufacturing, MSI Marketing Manager LucLiao said at the conference that the company has begun outsourcingnotebooks to an original equipment manufacturer (OEM) to increaseproduction and improve its brand image. He declined to disclose thename of the OEM.

However, notebook shipments from the OEM will be delayed untilMarch due to Intel's chip recall earlier this month, Liao said.

MSI, listed among the world's top 10 notebook brands in 2010, isthe largest all-in-one PC maker in Taiwan. It had a 55.6-percentmarket share in the third quarter of last year, well above Apple,which had a 12 percent share, according to Gartner Inc., anelectronics industry and market research firm.

(By Jeffrey Wu)