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HTC launches glasses-free 3D smartphone in Taiwan

2011/08/17 20:41:54

Taipei, Aug. 17 (CNA) HTC Corp., the world's fifth-largest smartphone maker, launched an Android-based smartphone with 3D capabilities in Taiwan as the flagship product of its premium lines in the second half of this year.

The HTC EVO 3D, equipped with a 4.3-inch touchscreen and a 1.2 GHz dual-core processor, is the country's second glasses-free 3D phone that allows users to capture and record 3D images, as well as share them on 3D TVs or other compatible devices.

LG Electronics Inc. has launched its Optimus 3D smartphone in Taiwan earlier this month. The Seoul-based company expects to ship 2 million units of the model worldwide.

"Sales of our high-end smartphones are going very well in Taiwan thanks to the integration of our online video service HTC Watch," Jack Tong, president of HTC North Asia, said at the product launch of the HTC EVO 3D.

"Although the 3D phone is seen as a forerunner in the market that will be more attractive to some technology fans, we still expect that such a product will enjoy a longer life cycle of six to nine months, such as our previously launched HTC Sensation," Tong said.

Meanwhile, the HTC EVO 3D phone will likely hit stores in China this year, but the infrastructure of retail channels has to be established first, Tong said.

"We plan to complete our retail chain in tier one and tier two Chinese cities by the end of September, as some of our new products are slated to enter the market in the third and fourth quarter," he added.

Because of the uniqueness of the retail business model in China, HTC has said that it would have its products distributed at 2,000 locations by the end of 2011, up from 650 locations at present.

Tong said these open channels will also sell the "HTC Wiki" smartphone launched in July this year, which integrates Sina's Twitter-like Weibo microblogging service.

The Weike phone is priced at less than $3,000 Chinese Yuan (NT$13,598), and is targeted for mid-range and entry-level users, he said.

(By Jeffrey Wu)
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