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Mascot of Taiwan program in Osaka proves popular with high merch demand

08/02/2025 10:44 PM
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a-We, the mascot of the MOC's "We TAIWAN," welcomes visitors outside of the Osaka City Central Public Hall. Photo courtesy of the Ministry of Culture Aug. 1, 2025
a-We, the mascot of the MOC's "We TAIWAN," welcomes visitors outside of the Osaka City Central Public Hall. Photo courtesy of the Ministry of Culture Aug. 1, 2025

Osaka, Aug. 2 (CNA) Taiwan's Ministry of Culture (MOC) on Saturday officially launched the "We TAIWAN" cultural program on Osaka's Nakanoshima sandbank, with the program's mascot receiving overwhelming popularity.

According to the MOC, the cultural program, which runs from Aug. 2 to 20, was designed to partner with and capitalize on the 2025 World Expo that is being held in Osaka, Japan from April 13 to Oct. 13.

On the first day of the cultural program, its mascot, a green creature named "a-We," proved to be extremely popular, as its merch was immediately in high demand.

A balloon of a-We, funded privately by Taiwanese nationals, flies above Osaka's Nakanoshima sandbank to promote the "We TAIWAN" program. Photo courtesy of the Ministry of Culture Aug. 1, 2025
A balloon of a-We, funded privately by Taiwanese nationals, flies above Osaka's Nakanoshima sandbank to promote the "We TAIWAN" program. Photo courtesy of the Ministry of Culture Aug. 1, 2025

On Saturday, long lines formed for the opening of the a-We merch shop at 10 a.m., and stuffed keychains and paperweight gashapons were selling fast.

Over 100 units of gashapon balls and stuffed a-We goods were sold within 10 minutes of the store's opening, according to Taiwan's General Association of Chinese Culture (GACC), which helped design the mascot.

Over 100 people visited the shop immediately after its opening, the association said.

Various colors of glassware A-We paperweights are displayed as gashapon merch. CNA photo Aug. 2, 2025
Various colors of glassware A-We paperweights are displayed as gashapon merch. CNA photo Aug. 2, 2025

Aside from the a-We merch, other popular items in the shop included socks and smartphone covers designed in Taiwan, according to the employees.

They told reporters that they were surprised to see hats emblazoned with the a-We emblem also flying off the shelves.

A Japanese patron told reporters that she started following the X account of the "We TAIWAN" cultural program as soon as she learned about a-We, which she thinks is as cute, if not cuter, than the Expo 2025 mascot Myaku-Myaku.

The woman was herself decked out entirely in Myaku-Myaku merch.

Meanwhile, three Taiwanese expats in Japan told CNA that they had to line up outside the a-We store for a long time and immediately donned the hats they bought there.

A Japanese fan of Expo 2025 mascot Myaku-Myaku displays her a-We merch. CNA photo Aug. 2, 2025
A Japanese fan of Expo 2025 mascot Myaku-Myaku displays her a-We merch. CNA photo Aug. 2, 2025
Three Taiwanese expats to Japan showoff their a-We merch. CNA photo Aug. 2, 2025
Three Taiwanese expats to Japan showoff their a-We merch. CNA photo Aug. 2, 2025

As the mascot of the program, a-We was also featured in other ways as part of the cultural program.

For example, at the free "Taiwan Spectrum" art show at the Grand Green Osaka venue, it was announced that the first 50 visitors each day would receive free a-We stickers.

Visitors take photos of an artwork by Taiwanese artist Chen Ching-Lin (陳景林), which is on display as a part of the 'We TAIWAN' cultural program. CNA photo Aug. 2, 2025.
Visitors take photos of an artwork by Taiwanese artist Chen Ching-Lin (陳景林), which is on display as a part of the 'We TAIWAN' cultural program. CNA photo Aug. 2, 2025.

The "We TAIWAN" program features performances and exhibitions at various locations along the Nakanoshima sandbank, including the Grand Green Osaka venue, the Nakanoshima Children's Book Forest, the Nakanoshima park area, and the Osaka City Central Public Hall.

The program has four key themes --- "The Power of Play," "Blended Colors," "Creativity that Crosses Over" and "Dynamic Energy" --- according to the MOC.

The balloon of a-We, funded privately by Taiwanese nationals, flies above the Osaka City Central Public Hall. Photo courtesy of the Ministry of Culture Aug. 1, 2025
The balloon of a-We, funded privately by Taiwanese nationals, flies above the Osaka City Central Public Hall. Photo courtesy of the Ministry of Culture Aug. 1, 2025

One of the highlights will be a special performance called "A Ritual of Gratitude Before the Temple," which was booked by the organizers of Expo 2025 Osaka.

That performance, featuring nine Taiwanese performing groups, will be held Aug. 26-28 at the city's Pop-Up Stage North, Yumeshima, according to the MOC.

(By Tai Ya-chen, Yang Ming-chu and James Lo)

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