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Taiwan bans 'embedded ads' from China

2012/04/24 22:46:08

Taipei, April 24 (CNA) The Mainland Affairs Council (MAC) said Tuesday that mainland Chinese advertisements that are not allowed in Taiwan shall not be "embedded" into Taiwanese media either.

The MAC, Taiwan's top China policy maker, said public promotion is OK of more than 8,000 Chinese products that can be imported to Taiwan.

So is public promotion of mainland Chinese corporations that have been investing in Taiwan, such as air and shipping companies and cargo businesses involved in the "mini-three links" across the Taiwan Strait, as well as government tourism authorities and private tourism service agencies, said the MAC.

However, any Chinese advertisement that is not legally permitted in Taiwan must not be carried in other circumventive ways by Taiwanese media, it said.

The council said it was amending provisions in the act governing the relations between people on both sides of the strait related to public promotion of mainland Chinese goods and services.

The latest ban was a response to a Control Yuan report that warned that some Taiwanese media have been "bought" by Chinese interests and persuaded into carrying their messages through "embedded" ads.

For examples, some newspapers devote full pages of "special reports" or feature stories about Chinese local government efforts to win over Taiwanese investors and attract Taiwanese tourists.

The MAC stressed that it will deal sternly with local media that have been suspected of having been so "bought over."

"We will absolutely prohibit Taiwan media working with local governments of mainland China in the so-called embedded ad schemes," said the council.

It called on the media to exercise self-discipline so as not to damage their own credibility and independence.

(By Tsai Su-jung and S.C. Chang)