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Taiwan-made bicycles' achieve 50% share of Europe market; TAITRA

2018/10/30 21:05:22

Taiwan External Trade Development Council (TAITRA) president and CEO Walter Yeh (葉明水, left)

Taipei, Oct. 30 (CNA) Taiwan-manufactured bicycles have achieved a 50 percent share of the European market, Taiwan External Trade Development Council (TAITRA) president and CEO Walter Yeh (葉明水) said Tuesday.

Yeh was hailing the competitiveness of Taiwan-manufactured bikes on the global market at a press conference for the upcoming 31st Taipei Cycle Show, which will be held from Oct. 31 to Nov. 3 at Taipei Nangang Exhibition Center and the Taipei World Trade Center.

After three decades of hard work to develop overseas markets, Taiwanese manufacturers have created high-quality bicycles that carry an average price tag of US$658 per unit, reflecting the global competitiveness of Taiwan's bicycle industry, Yeh said.

This year, the industry will introduce innovative products equipped with smart devices, which enable bikes to be part of the Internet of Things. Bikes have entered the era of intelligence and technology, the trade promoter touted.

Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promotion organization sponsored by the government and industry organizations. It assists enterprises expand their global reach.

Organized by TAITRA, 2018 Taipei CYCLE, will have 1,150 domestic and foreign businesses displaying and promoting their products, ranging from complete bicycles, bicycle parts and accessories to light electric vehicles, the organizer said.

Foreign participants will account for 22.3 percent of the total at the upcoming trade show, TAITRA added.

(By Pan Chih-yi and Elizabeth Hsu)