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Apple, Samsung dominate Taiwan smartphone market in 2017

2018/02/22 15:51:36

Taipei, Feb. 22 (CNA) Smartphone giants Apple and Samsung maintained a steady share of handset sales in Taiwan, despite a shrinking market in 2017.

According to local tech website ePrice, which compiled market data from last year, Apple iPhones accounted for 22.95 percent of the overall cellphone market in Taiwan, while Samsung's handsets were at 20.68 percent.

With a total of 7.33 million handsets sold nationwide in 2017, both companies sold more than 1.50 million handsets last year.

This is an impressive achievement as there are over 30 smartphone brands currently competing in the Taiwan market.

However, market research found that only eight of those brands have a market share of more than 2 percent, with Taiwan's Asus and HTC in third and fourth place with 12.7 percent and 9.09 percent, respectively.

Other brands with a sizable share of the market include Oppo at 8.8 percent and Sony with 8.25 percent.

Overall, smartphone sales fell 9-10 percent compared with 2016, which Jonathan Lin (林志遠), general manager of Sony Mobile Taiwan, attributed to a poorly performing economy and fewer deals being offered by telecommunications companies for users to upgrade their phones.

Lin said the market is likely to continue to shrink, but by no more than 10 percent, which would still see sales levels remain about 7 million annually.

Meanwhile, Randy Lee (李元榮) of Samsung Taiwan was more optimistic about the market, saying that promoting new, flagship smartphone models with a middle to high price tag should help to boost brand sales.

(By Jiang Ming-yan and Kuan-lin Liu)