Taipei, June 21 (CNA) HTC Corp. aims to secure a 10-percent to 15-percent share of the global smartphone market, the company's chief executive officer said Friday.
"We managed to maintain a 4-percent global smartphone market share last year and we are determined to do our best to expand the percentage to 10 to 15 percent in the future," HTC CEO Peter Chou said at a shareholders' meeting.
As Taiwan's leading smartphone maker, HTC once accounted for a 10-percent share of global smartphone sales and its market share in some areas even reached 30 percent, Chou said.
"Give us some time and we will stage a comeback," Chou said.
Through more than six years of strenuous efforts, he said, HTC has built up a clear brand image.
"We will redouble our efforts this year to further enhance our brand recognition and loyalty around the world," Chou said.
Acknowledging that the global smartphone market is extremely competitive, Shou said HTC has spent heavily on research and development.
He further said that 2013 will be a watershed year for HTC, as the company has managed to make big breakthroughs in its product line.
For instance, he said, the new HTC One has been widely recognized as one of the best smartphones available on the market.
Four Amercian telecom carriers have been promoting the device in the U.S. market, Chou said.
It marks the first time that HTC has collaborated with four U.S. telecom operators to simultaneously promote sales of a single HTC handset, Chou said, adding that this is part of the company's new marketing strategy.
Speaking on the same occasion, HTC Chairwoman Cher Wang said the company will focus on product innovation and upgrading of its global marketing mechanism this year.
(By Esme Jiang and Sofia Wu)