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HTC has Samsung worried, HTC executive says

2013/01/25 19:43:46

Taipei, Jan. 25 (CNA) Taiwan's HTC Corp., the world's No. 5 smartphone maker based on market share, has its arch-rival Samsung Electronics Co. of South Korea worried, owing to the great success of its flagship product -- the HTC J Butterfly -- an HTC executive said Friday.

"Samsung has made fewer moves recently," HTC North Asia President Jack Tong told reporters, adding that the South Korean electronics giant was watching closely what HTC was up to.

"This means HTC has the ability to make Samsung worried," he said.

Since HTC launched its 5-inch J Butterfly smartphone in Japan and Taiwan in December, the Taoyuan-based company has seen "better-than-expected" sales and strong demand.

The world's first smartphone with a 5-inch full-HD display outshone Apple Inc.'s iPhone 5 during its first week on sale in Japan, while a similar scenario is expected in Taiwan later this month.

"As long as we can meet the strong demand in the local market, we'll be able to see 'a golden cross' of the sales figures of the two popular products by the end of January," Tong said Thursday.

HTC had got a strong boost from the "unexpected" sales and hoped to keep up with the sales momentum, Tong said, joking that "we can call it 'the butterfly effect.'"

He added that his company will do its utmost to "make precise decisions, unveil eye-catching products and set a higher standard, leaving the rivals far behind."

(By Esme Jiang and James Lee)