Taipei, May 14 (CNA) Hewlett-Packard Co. (HP), the world's largest personal computer vendor, launched a new lineup of thin, lightweight notebook computers in Taiwan Monday with the expectation that the category will gain more traction in the country.
In the second half of 2012, HP plans to sell five new Ultrabook models in Taiwan that will run on Intel Corp.'s new Ivy Bridge processors, while another lightweight laptop powered by AMD's Trinity processor is scheduled to hit stores in the fourth quarter.
"Taiwanese consumers have greater demand for ultra-thin and light laptops, so we will put more resources into this category," Tony Chou, vice president and general manager of HP Taiwan's personal systems group, said at a product launch ceremony.
"We expect such products to account for 25 percent of our total notebook shipments in Taiwan by the end of this year," he said.
HP's new Ultrabook lines and its AMD chipset-based "Sleekbook" will be priced as low as US$799 (NT$23,584) when they go on sale in Taiwan later this year, Chou said.
The company forecast Feb. 9 that its shipments will grow by 30 percent in Taiwan this year, thanks to better products and services. The annual shipment growth will be much higher than the 7 to 8 percent forecast for the country's overall PC market.
In the first three months of this year, HP managed to regain some of its lost momentum in the Asia-Pacific PC market, excluding Japan, although its shipments declined 13 percent from the same period of 2011, according to International Data Corp. (IDC).
China's Lenovo Group continued to outperform its rivals in the region with a 21.8 percent market share, followed by Acer Inc. at 12 percent, HP at 9.1 percent, Dell Inc. at 9 percent and Asustek Computer Inc. at 8.2 percent, IDC figures show.
(By Jeffrey Wu)