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Water parks see increased sales amid summer heat

2012/07/20 13:29:00

Taipei, July 20 (CNA) Water parks across Taiwan have seen sales surge over the past few weeks thanks to persistent hot and sunny weather, park representatives said Friday.

Leofoo Water Park said there has been a 35 percent year-on-year growth in the number of visitors since the beginning of July, with average weekend arrivals reaching more than 30,000.

"The summer heat has contributed greatly to the surge in business," park manager Wang Yung-hao said, adding that he is expecting over 200,000 visitors to the park over the summer vacation period.

There has also been a boost in swim gear sales since the start of July, with average daily sales reaching NT$350,000 (US$11,600), Wang said.

Likewise, Formosa Fun Coast and Janfusun Fancyworld said they have seen sudden increases in arrivals.

"The number of visitors has grown by at least 20 percent over the past few weeks compared with the same time last year," said Chu Mei-yen, marketing manager of Formosa Fun Coast. "If the weather remains stable, the momentum is likely to continue throughout the summer."

(By Lee Hsin-Yin)