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Eslite opens largest Asia branch in New Taipei's Xindian District

09/28/2023 07:06 PM
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Visitors look around in the bookstore in Eslite Spectrum
Visitors look around in the bookstore in Eslite Spectrum's new outlet in Xindian District, New Taipei Thursday. CNA photo Sept. 28, 2023

Taipei, Sept. 28 (CNA) Eslite Spectrum opened its largest branch in Asia on Thursday at the Yes!Life (Yulon City) mall in New Taipei's Xindian District.

Eslite Chairwoman Mercy Wu (吳旻潔) participated in a ribbon-cutting ceremony to formally open the 19,000 ping (62,810 square meters) store branch, which now occupies the B1-4F levels in the seven-story mall.

Speaking to reporters, Wu said the retailer's operations had turned a corner after several tough years during the COVID-19 pandemic, and that it expected to return to full-year profitability in 2024.

Eslite Chairwoman Mercy Wu speaks at the ribbon-cutting ceremony of the retailer
Eslite Chairwoman Mercy Wu speaks at the ribbon-cutting ceremony of the retailer's new outlet in Xindian District, New Taipei Thursday. CNA photo Sept. 28, 2023
Nimrod Weis, founder of art and technology company Eness, poses with an exhibition created by the company and titled "Modern Guru and the path to Artificial Happiness" held at Eslite Spectrum
Nimrod Weis, founder of art and technology company Eness, poses with an exhibition created by the company and titled "Modern Guru and the path to Artificial Happiness" held at Eslite Spectrum's new store in Xindian District, New Taipei Thursday.

The Xindian branch is expected to earn NT$4-5 billion (US$124-155 million) annually, which would make it Eslite's highest-earning location and will substitute for the income lost when the company's Taipei Xinyi branch closes in December, Wu said.

Eslite also held a soft opening Thursday for its new branch at Kaohsiung's E Sky Mall, and will open a 7,500-ping location in Taichung's Xitun District in late October, Wu said.

The Eslite Xindian branch is located approximately ten minutes on foot from Dapinglin MRT station.

(By Jiang Ming-yan and Matthew Mazzetta)

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Business representatives attend the ribbon-cutting ceremony for the opening of Yulon City complex in New Taipei Thursday. CNA photo Sept. 2023
Business representatives attend the ribbon-cutting ceremony for the opening of Yulon City complex in New Taipei Thursday. CNA photo Sept. 2023
Yulon Group Chairwoman Yen Chen Li-lien attends the opening of Yulon City in Xindian District, New Taipei Thursday. CNA photo Sept. 28, 2023
Yulon Group Chairwoman Yen Chen Li-lien attends the opening of Yulon City in Xindian District, New Taipei Thursday. CNA photo Sept. 28, 2023
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