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Desire phones help boost HTC sales in Taiwan

2014/11/04 18:41:01

Taipei, Nov. 4 (CNA) Taiwan-based HTC Corp. said Tuesday that its smartphone sales in Taiwan have grown faster than it expected over the past six months thanks in part to the popularity of the mid-tier Desire model.

Jack Tong, president of HTC North Asia, said the combined sales volume of the HTC One M8, HTC Butterfly 2 and HTC Desire 816 exceeded 1 million units in Taiwan between May and October this year, taking only half the time the HTC One M7 and HTC Butterfly needed to hit the 1 million mark last year.

"This result marks a great step forward from our record last year, thanks to the more complete range of products we have this year," Tong said at a press conference announcing new Desire phones and the Nexus 9 tablet in Taiwan.


[HTC North Asia President Jack Tong. CNA photo Nov. 4, 2014]

He noted that the Desire 816 has been the bestselling smartphone in the local market for five consecutive months since going on sale in May, underlining HTC's efforts to strengthen its foothold in the mid-range phone segment.

Tong expected the selfie-centric Desire EYE and the price-competitive Desire 820 to help HTC sustain its leading position in Taiwan's mid-tier phone segment.

The Desire EYE and Desire 820 will hit local stores on Nov. 7 at prices of NT$13,900 (US$456) and NT$9,990, respectively, while the Nexus 9 tablet co-branded with Google Inc. will be made available on Nov. 10 with a starting price of NT$12,900.

(By Jeffrey Wu)
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Related:
●Nov. 4: HTC will not enter ultra-low end tablet market: executive


[HTC Desire 820 with Dot View case. CNA photo Nov. 4, 2014]