Taipei, June 7 (CNA) A delegation from Taipei city's Department of Information and Tourism left Thursday for Japan to conduct two roadshows focusing on school field trips, with the aim of promoting Taipei as a suitable destination.
Eyeing the large educational field trip market in Japan, the delegation will hold two conferences, in Tokyo and Osaka June 8 and 9, respectively, to promote the city, said Hsiao Chun-jie, a division chief of Taipei's Department of Information and Tourism.
The targets of the roadshows are students from middle schools and high schools, and the officials will present city tours themed on six major programs that include temples, hot springs, museums and various historical sites around the city, Hsiao said.
The city government has published 35,000 tour booklets that will be distributed free to Japanese students, Hsiao went on, adding that a tour guide for the city will be published in Japan at end of the June.
In addition, the city government has launched a smartphone app and has published a series of sightseeing articles in Japanese magazines as part of its efforts to introduce the city's attractions.
Hsiao also noted that Taiwan has been recommended by Japan's Ministry of Education, Science and Culture as an ideal destination for educational field trips, a gesture of Japan's heartfelt appreciation for the support and encouragement received from Taiwan in the wake of the devastating earthquake and tsunami of March 2011.
According to the latest data from the department, about 1.29 million Japanese visited Taiwan in 2011, of which some 1.14 million visited Taipei.
(By Jackson Sun and Hanna)