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Taiwanese food items generate interest at Moscow food show

2012/09/22 15:38:49

Taipei, Sept. 22 (CNA) Fourteen Taiwanese food suppliers that attended a food show in Russia generated business worth nearly US$2 million, according to Taiwan's main trade promotion body.

At the 21st World Food Moscow Exhibition, Taiwanese businesses secured on-site orders of US$1.9 million, with follow-up business likely to reach US$4.26 million, the Taiwan External Trade Development Council (TAITRA) said in a statement Friday.

Pineapple cakes, canned products, dried fish floss, as well as quality rice and high mountain tea were among the products that were very popular at the show, according to TAITRA.

The Taiwanese delegation was among some 1,000 other exhibitors from around the world, according to the exhibition's website. The event, held between Sept. 17-20, attracted over 53,000 visitors, making it the biggest food show in Russia.

The annual fair serves as a good platform to not only seek business but also to develop Russian partnerships, TAITRA said, adding that it also provides a great opportunity to develop business relations in Eastern Europe.

Taiwanese foods are highly competitive in the Russian market due to their texture and high quality, TAITRA said, citing Taiwanese exhibitors.

As Taiwanese food items are sold at a higher price compared to local products, Taiwanese companies can enter the market and immediately aim at the high-end market to build a profound brand image, it added.

(By James Lee)