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Slower-than-expected iPhone X sales fuel rumors of price cut

2017/12/27 18:22:53

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Taipei, Dec. 27 (CNA) Sales of the iPhone X, the most expensive smartphone model from Apple Inc., have been lower than expected sales in the United States and other countries, which reportedly might spur Apple to drop its prices early next year.

According to the DigiTimes, demand for the iPhone X in the U.S., Apple's largest market, and in Singapore, has been slower than expected, which will likely to result a price cut by the start of next year, instead of in September or October before the release of a new model as is customary.

Meanwhile, Phone Arena, a U.S smartphone and gadgets website, also reported that that U.S. sales of the 2017 models, the iPhone X, iPhone 8 and iPhone 8 Plus, have been nowhere near as competitive as new releases in previous years.

The three latest models accounted for only 69 percent of Apple's handset sales in the U.S. in the month ending Dec. 3, which was a "a far cry from the 91% that the iPhone 6 and iPhone 6 Plus commanded in the same period after they hit the shelves" last year, Phone Arena said, citing a research firm.

However, the iPhone X has been doing well in China, despite its many Android competitors, including China's own Huawei and Oppo brands, according to tech website 9to5mac.

Citing Morgan Stanley, the website said the iPhone X is accelerating both iPhone upgrades and Android switching rates in China.

Sales of the iPhone X in China have already surpassed those of the iPhone 8 and there is room for even more growth, according to Katy Huberty of Morgan Stanley.

(By Kuan-lin Liu and Jiang Ming-yan)
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