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Food group's outlets ranked in top 10 for tech innovation

2012/05/29 18:42:31

Taipei, May 29 (CNA) Two operations run by Wow-Prime Group, a local food conglomerate, have been ranked in a survey of the top 10in Taiwan's services sector in terms of technology innovation.

The Institute for Information Industry (III), a government-funded organization devoted to the promotion of information technology development, publicized the list of 10 "A brands" Tuesday in its 2012 survey of technology innovation of 100 companies in the services sector.

Technology innovation means using technology to improve the value of business services and enhance consumers' shopping experiences, according to the III's Innovative DigiTech-Enabled Applications and Services Institute (IDEAS), which conducted the online survey Dec. 5-31, 2011 among more than 10,000 netizens aged above 20.

Wang Steak, a popular steakhouse, and Yuan Shao, a Japanese BBQ restaurant chain, both operated by Wow-Prime Group, were the only restaurant chains on the list, which also included six electronic commerce operators -- Payeasy, Yahoo! Kimo shopping,, Pchome online shopping, momo, and Gohappy -- and two hotel chains.

IDEAS researchers produced the list based on two major criteria: consumer experiences of the surveyed netizens and application of technology by the surveyed companies.

Commenting on the results, IDEAS Director-General Yang Ren-dar said Wow-Prime Group's inclusion on the list proves that without massive technology investments, it can still develop technological and innovative power by attaching importance to service quality and consumers' feelings.

When it comes to technology, "the more you invest does not mean you have more innovation," Yang said.

He anticipated technology will be indispensable in the future for a business to attract customers or explore markets. However, the survey results show that technology innovation cannot be achieved without taking service quality into account, he said.

According to Yang, 30 percent of Taiwanese people own smartphones, which means technology will change the consumption behavior of the people.

(By Wu Chia-ying and Elizabeth Hsu)