Nearly half of office workers want to enter e-commerce industry: poll
Taipei, Sept. 16 (CNA) With the fast development of e-commerce, up to 46.7 percent of office workers intend to get into the industry, with those in the 31-35 age bracket the most enthusiastic, according to the results of a survey released Monday by 1111 online job bank.
The major reasons for wanting to enter the industry include "e-commerce is a trend/bright industry prospect," "doing a side job to make extra money," "doing a job that is not bound by time or space," "to develop a new skill" and "plenty of opportunities to increase income," according to the survey.
The poll also found that up to 93 percent of office workers have made at least one online purchase over the past year, with 53.7 percent having gone online shopping for products from overseas.
Most office workers in the e-commerce industry are in the 21-25 age bracket, showing that young heavy Internet users are more prone to getting into the industry and make up a large proportion of employees in the sector, according to the job bank.
In comparison, those in the 31-35 age group who have accumulated experience will usually assess their own professional competence before entering the industry, according to the job bank.
Before getting into the e-commerce realm, office workers will usually make preparations in various areas, including accumulating relevant experience (54.3 percent), learning new skills (40.6 percent), building up their social network (36.2 percent) and improving their foreign language skills (27.2 percent), according to the poll.
The most favorable e-commerce business models are auction platforms (62.6 percent), social media (50.0 percent) and a combination of e-commerce and bricks-and-mortar (48.3 percent), the results showed.
Henry Ho (何啟聖), vice president of 1111 Job Bank, said that the expected salary for an entry-level position in the industry is NT$50,920 (US$1,646), higher than the actual average salary of NT$36,588 earned by office workers.
The poll was conducted Aug. 14-Sept. 9, with 1,098 valid samples collected. It had a confidence level of 95 percent and a margin of error of plus or minus 2.96 percentage points.
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