Asus denies plan to set up independent AR company

03/27/2017 02:56 PM
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Taipei, March 27 (CNA) Taiwan-based personal computer vendor Asustek Computer Inc. (Asus) on Monday dismissed as speculation a local newspaper report that the company plans to spin off its augmented reality (AR) operations as an independent subsidiary.

A Commercial Times report on Monday said that a software team established by Asus Innovation Kitchen more than a year ago to conduct research and development into AR technology and 3-D real-time applications has been allowed to raise capital to develop AR business and is expected to be spun off as an independent company if it successfully attracts international partners.

The software team has launched a 3D real-time video beautification application on Windows and iOS under the brand name Glamorfy Taiwan. This allows users to try out real-time video effects including makeup, contact lenses and skin-care enhancement, according to the report.

Over the past year, the company has developed business ties with suppliers of eyeglasses and contact lenses as well as skin care providers and plans to expand its business overseas in the first half of this year, it said.

The company also plans to promote the innovative app aggressively in 2017 by providing AR technology to small and medium size companies in March, helping them to provide enhanced user experience for online shopping and e-commerce on a trial basis by enabling real-time facial beautification, according to an Asus source.

It will display the app at a computer app show in April, according to the source.

However, Asus pointed out on Monday in a statement responding to the report that the software team cited accounts for only a small percentage of the Asus AR and virtual reality operations workforce.

(By Jeffrey Wu and Evelyn Kao)

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