Taipei, Oct. 29 (CNA) Taiwanese smartphone maker HTC Corp. (宏達電) has split its Europe, the Middle East and Africa (EMEA) team into three separate divisions as part of a business realignment to drive sales growth.
The Taoyuan-based company will create new divisions for Eastern Europe and Russia, the Middle East and Africa, and Western Europe with the heads of the new divisions reporting directly to Chang Chia-lin (張嘉臨), HTC's president of global sales, U.K.-based news site Mobile News reported on Oct. 26.
HTC's EMEA head Philip Blair will now oversee the Western Europe division, while Andrey Kormiltsev will serve as the head of Eastern Europe and Russia division and Nikitas Glykas will lead the Middle East and Africa division.
"As part of HTC's current plan for growth, we are undertaking a strategic realignment of our operations across EMEA and are putting in place a new structure based upon the creation of three independent sub-regions, in line with our stated objective of increasing accountability across the organization. We are confident that this will set us up for success," a HTC spokesperson was quoted in the report.
"The head of each of these regions will be responsible for the profit and loss of their region and will report directly to Chang Chia-lin, HTC's president of global sales," the spokesperson said.
HTC announced on Aug. 13 that it planned to cut 15 percent of its global workforce, or around 2,300 jobs, as part of a business realignment plan.
The program includes the establishment of new business units to create profitable growth in the company's key areas of premium smartphones, virtual reality and connected lifestyle products, according to HTC.
In the July-September quarter, the handset maker posted an operating loss of NT$4.94 billion (US$152 million), less than the NT$5.1 billion loss it reported in the second quarter.
(By Jeffrey Wu)ENDITEM/ke