Acer to launch low-cost, quad-core smartphone in Taiwan

2013/05/12 15:25:22

From Acer Inc. website

Taipei, May 12 (CNA) Taiwanese computer maker Acer Inc. plans to launch its first quad-core smartphone on May 14 to strengthen its product portfolio in the fast-growing market of low-cost handsets.

Also on May 14, Acer will hold a press conference to introduce the Liquid E2 with Chunghwa Telecom Co., Taiwan's largest mobile operator, the company said in an invitation to media on May 9, without disclosing the new phone's local pricing.

The device was first unveiled on April 24 in Europe and was scheduled to go on sale in Belgium, the Netherlands, Ukraine, France, Spain, the United Kingdom, Italy, Germany and Russia from mid-May at a suggested price of 229 euros (US$297).

Targeted at multimedia users, the Liquid E2 packs a 1.2-gigahertz processor from MediaTek Inc., a 4.5-inch display with resolution of 960 x 540 pixels, an 8-megapixel camera and advanced audio technology from DTS Inc.

S.T. Liew, president of Acer's smartphone business group, told a local media briefing on April 25 that Acer plans to unveil new smartphones priced as low as NT$5,000 (US$168) this year to cash in on the growing popularity of mobile devices for entry-level customers.

The low-cost models are expected to go on sale in the second half of 2013 in Southeast Asia and Europe, which are seen as the key niche markets for Acer to revamp its mobile business, Liew said.

Further, Acer plans to launch six or seven new smartphones in 2013, while it aims to sell 1.5 million to 2 million smartphones, up from 500,000 to 600,000 units shipped last year, he added.

According to market intelligence firm ABI Research, shipments of sub-US$250 low-cost smartphones will grow from 259 million in 2013 to 788 million in 2018, with a penetration rate rising from 30 to 46 percent over the same period.

(By Jeffrey Wu)
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