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Global smartphone shipments forecast to rise in Q3

2014/08/18 11:51:36

Taipei, Aug. 18 (CNA) Worldwide shipments of smartphones will continue to grow in the third quarter of 2014, spurred by the release of the new iPhone model and China-made handsets later this year, a local market information advisory firm said Monday.

A total of 322 million smartphones are expected to be shipped in the July-September period, up 13 percent from the previous quarter, TrendForce said in a research note.

Shipment growth in the last quarter of the year, however, will be flat, it said.

TrendForce forecast that global smartphone shipments for the whole year will rise by an annual 29.2 percent to 1.2 billion.

"A larger iPhone screen will bring a new wave of demand in China," which is now the major driver of the global smartphone market, the advisory firm said.

The new iPhone is expected to be unveiled Sept. 9, according to TrendForce.

Despite the expected strong demand for the new iPhone globally, the key lies in whether the supply chain makers can sustain a stable production yield and the assemblers can maintain capacity, said TrendForce analyst Avril Wu.

She forecast global shipments of 4.7-inch and 5.5-inch iPhones at some 75 million units for 2014, with the 5.5-inch models accounting for 20 percent of the total due to greater production challenges.

Meanwhile, Chinese smartphone vendors such as Xiaomi, Huawei, Lenovo, Coolpad and ZTE, are all growing rapidly and are each expected to record shipments of over 30 million for 2014, according to TrendForce.

Lenovo, in conjunction with its merged company Motorola, will top the Chinese market with 90 million units, followed by Huawei with 65 million units and Xiaomi and Coolpad at nearly 60 million units each, the firm forecast.

A survey conducted by the research firm Avanti found that in China, 38 percent of consumers have a "strong interest" in buying the new iPhone model, which is expected to come with a bigger screen, while 21 percent intend to purchase the device when it is released.

The new big-screen iPhone is likely to drive the China market, which accounted for sales of 370 million handsets in 2013, Avanti said.

(By James Lee)