Taiwan bicycle manufacturers get boost as lockdowns ease overseas

06/07/2020 07:12 PM
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Bike riders in Brussels. / CNA photo June 6, 2020
Bike riders in Brussels. / CNA photo June 6, 2020

Taipei, June 7 (CNA) Two of Taiwan's leading bicycle manufacturers have reported a rebound in sales in overseas markets since some countries began easing their COVID-19 lockdown measures.

Giant Manufacturing Co. spokesman Ken Li (李書耕) said that in Europe, where the lockdowns began to lift gradually in late April, demand for Giant bikes has outstripped supply.

The most popular models in Europe are the mid-priced sports bikes that sell for around 1,000 euros (US$1,129.11), he said.

Giant will soon be able to increase supply in the European market when its new plant in Hungary begins operations in mid-June, according to Li. Sales of Giant bikes have also increased in countries that offer subsidies for bicycle purchases, including the United States, Germany, Italy, South Korea and Japan, he said.

Merida Industry Co., meanwhile, said its revenue has grown in recent months on the back of higher sales in China and some European countries.

In particular, Merida said, it saw a sales jump in May in Germany, which is its largest market, and in Italy, which meant its factories and suppliers had to work overtime to meet demand.

In the China market, Merida said, after an annual 60 percent drop in revenue in February due to the COVID-19 lockdowns there, the company posted a 7.6 percent increase in March from the previous year.

When China began to reopen its economy in April, Merida recorded an annual 87 percent hike in revenue -- a trend that it said is expected to continue.

(By Pan Chi-i and Kay Liu) enditem/pc

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