HTC's market share in U.S. continues to fall

03/10/2014 12:42 PM
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Taipei, March 10 (CNA) Taiwanese smartphone maker HTC Corp. is still losing ground to larger rivals in the United States amid a product transition period, according to data compiled by market research firm comScore Inc.

HTC's share of the U.S. smartphone market was 5.4 percent in the three months ending in January, down 1.3 percentage points from August-October 2013, putting the company in fifth place.

The top two smartphone manufacturers in the U.S. market, Apple Inc. and Samsung Electronics Co., both gained market share in the November-January period, taking 41.6 percent and 26.7 percent, respectively, comScore's latest survey showed.

LG Electronics Inc. climbed to the third place, with a 0.3 percentage point increase in market share to 6.9 percent, while Motorola Mobility Holdings Inc. in fourth place fell by 0.6 percentage points to 6.4 percent.

The data showed that 159.8 million people in the over-13 age group in the U.S. owned smartphones during the three months ending in January, making up 66.8 percent of all mobile phone subscribers in the country.

HTC reported consolidated revenue of NT$7.2 billion (US$238 million) for February this year, its lowest monthly figure in seven years.

Its total revenue for the first two months of 2014 was NT$16.9 billion, down 37.2 percent from NT$26.9 billion in the same period of last year.

HTC is hoping to revive its revenues with the successor to its well-received HTC One flagship smartphone and a number of budget phones in its new Desire series.

The company's chairwoman Cher Wang has forecast that HTC will return to profitability in the second quarter of this year when the new products go on sale.

(By Jeffrey Wu)ENDITEM /pc

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