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HTC opens first global Vive flagship store in Shenzhen

2018/10/22 14:01:14

Taipei, Oct. 22 (CNA) Taiwan-based HTC Corp. said Monday that it has opened the first global flagship store for its Vive virtual reality headset in Shenzhen, China.

The store will offer consumers a new VR experience through its retail network and give them a better understanding of VR technology as they try HTC devices and content on display, said HTC, a smartphone company that has been expanding into VR technology.

After launching its first Vive headset in 2015, HTC went on to dominate the VR market in China in 2017, with the Vive taking an 82 percent share in the third quarter of the year.

In August, HTC said it had teamed up with its global VR development partners such as McLaren Formula 1 Team, video game company Ubisoft Entertainment SA, and entertainment business giant Warner Bros. to take part in the China Digital Entertainment Expo and Conference, also known as ChinaJoy, and to stage a VR gaming carnival there.

In January, HTC unveiled its Vive Focus, a standalone virtual reality headset, at the Vive Developer Conference in Beijing.

At a VR technology conference in Jiangxi Province last week, HTC introduced a Vive 6DoF Developer Kit that features "6-degrees-of-freedom," a type of technology that involves freedom of movement of a rigid body in three-dimensional space.

HTC has been stepping up its VR operations in a bid to offset its losses in the highly competitive smartphone market but has not yet managed to pull out of its losses.

In September, HTC reported consolidated sales of about NT$1.26 billion, a decline of 80.71 percent from a year earlier and 9.58 percent from August.

It was the company's lowest monthly sales since May 2003 and the third consecutive month that the figure remained under NT$2 billion.

In the first nine months of this year, HTC's consolidated sales totaled NT$19.61 billion, a year-on-year decline of 57.72 percent.

(By Jiang Ming-yan and Frances Huang)