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HTC-Facebook tie-up could be challenging: Acer founder

2013/04/08 16:18:22

Taipei, April 8 (CNA) Taiwan’s HTC Corp. should pay attention to the challenges that it will face in its new partnership with Facebook, the founder of Taiwanese computer vendor Acer Inc. said Monday.

“It is likely to help (HTC's) branding, but it also might create some challenges in such a competitive-cooperative relationship,” Stan Shih told CNA when asked about the impact of the HTC-Facebook tie-up on the sidelines of a local forum on promoting Taiwanese brands.

One of the possible challenges, he said, is “how to let each take what it needs,” a reference to the idea that Taiwanese companies tend to lose most of their benefits when they partner with overseas firms.

Shih made the comment after HTC and Facebook unveiled a customized phone in the United States April 4 equipped with the social networking site's new software for Android devices.

The HTC First phone, which will run the new software called Facebook Home, will be sold exclusively in the U.S. from April 12 via American telecom carrier AT&T Inc. for US$99.99, with a two-year contract.

Facebook said its Home app, which will work on Android phones, does not try to replace Android but serves as a launcher that boots when the phone boots and can customize the home screen, add apps and perform other tasks on Android devices.

The new software will only be initially available through HTC First, which features a 4.3-inch display, Android 4.1 Jelly Bean operating system and Qualcomm Inc.’s 1.4-gigahertz dual-core processor.

(By Jeffrey Wu)