Preorder sale of 'yellow' iPhone 14, iPhone 14 Plus to start Friday

Taipei, March 8 (CNA) The preorder sale of the new "yellow" iPhone 14 and iPhone 14 Plus will start in Taiwan on Friday after Apple Inc. surprised the market on Tuesday by unveiling the new color to its iPhone 14 lineup.

According to Apple, the preorder sale of the yellow iPhone 14 and iPhone 14 Plus will start at 9 p.m. Friday Taipei time and become available in the local market on March 14.

Apple added the new color to the 6.1-inch iPhone 14 and 6.7-inch iPhone 14 Plus products that were launched in September 2022, bringing to six the number of colors available for the two phones -- yellow, midnight, purple, starlight, red, and blue.

Analysts said Apple tends to introduce new iPhone color options in the spring to push up sales midway through each phone's product cycle.

As for the flagship 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max, they remain available in the four existing colors -- silver, deep purple, space black, and gold.

The iPhone 14 and iPhone 14 Plus are powered by Apple's A15 Bionic chip, produced with the help of the world's largest contract chipmaker Taiwan Semiconductor Manufacturing Co. (TSMC). It is the same chip used in the iPhone 13 Pro and 13 Pro Max.

Meanwhile, the iPhone 14 Pro and iPhone 14 Pro Max are both powered by Apple's new A16 Bionic chip, which is also believed to be produced by TSMC.